Sample from Chapter 2

Points of Departure

Establishing rapport and knowing your audience are the keys to a successful tour. As you greet the group, introduce yourself, get acquainted with your audience and ask them about their expectations. Share some of your own experiences and observations.

What you Do is as Important as What You Say
Visitors will look upon you as the leader. . . Be aware of your body language, your facial expressions and the messages you send to your audience. A glance, nod, gesture, smile or frown can communicate and control without interrupting the flow of learning. How you look expresses how you feel about yourself and about the museum you represent.

The following questions may raise awareness about your touring style:

      How many times do I look at an object while I discuss it?
     • How much eye contact do I maintain with the audience?
     • How much of the information I share is based on my insights, and how much is derived from the
     • How many and what kinds of comparisons do I make?
     • How often do I shift focus to help visitors see different aspects of the painting, artifact, or diorama?


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