JiaJia Fei, Director of Digital, The Jewish Museum, New York
"The Digital Docent"
JiaJia Fei is a digital strategist working at the intersection of integrated marketing, branding, social media, web, email, mobile and multimedia content strategy for art and culture – making museums and cultural organizations more accessible through technology
She is currently the Director of Digital at the Jewish Museum in New York City, where she assumed the newly created position in January 2016. Prior to joining the Jewish Museum, JiaJia served as Associate Director, Digital Marketing, at the Solomon R. Guggenheim Museum (2010-2015), bringing modern and contemporary art to a global online audience through award-winning digital projects.
JiaJia received her BA in the History of Art from Bryn Mawr College, and has lectured on social media and digital marketing worldwide, including Museums & the Web, CultureGeek, New York University, Sotheby's Art Institute, Fundacion Proa, TEDx and MIT Media Lab.